Debe Flow Group of Stockholm, Sweden, a member of the family-run development
and investment company Pomona Group, has acquired majority ownership of
Vermeer Viking of Sweden and Norway. The previous owners, André Hoondert and
Judith Hazelager-Hoondert, will retain a minority share and remain a part of the
company.
Vermeer Viking will operate as a stand-alone entity within the Debe Flow Group
and will continue to do business at its current locations in Sweden and Norway. The
Debe Flow Group distributes Swedish-made equipment across Europe for various
purposes such as water supply, geo-energy, water treatment, circulation, sewage
and control and regulation technology for water-borne heating systems. Debe Flow
Group has a long-term, growth-minded vision for Vermeer Viking and the Hoondert
family will continue to be involved. This means that customers and team members
can expect consistent support and a promising future, “We join Vermeer Corporation
in honouring the customer-centric foundation laid by the Hoondert family over the
last decade-plus.” said Oscar Heydorn, CEO of Debe Flow Group. “Looking forward,
Vermeer Viking will build upon that foundation to support our customers who do
important work in Sweden and Norway.”
Following André Hoondert’s 7-year career at Vermeer EMEA, he and Judith HazelagerHoondert founded Vermeer Viking in 2011, operating exclusively in Sweden. In 2017,
they expanded to serve Norway. Throughout this time, Vermeer Viking earned four
Vermeer EMEA Pinnacle Dealer Awards, and a Hall of Fame induction, as well as the
designations of H. M. King Carl XVI Gustaf’s Royal Pioneer Entrepreneurship 2014
and Örebro State Growth Company 2019.
“I feel incredibly excited and privileged that our team and family can join this
organisation.” added Andre Hoondert, CSO of Vermeer Viking. “We look forward to
new goals and growth.”
