Monday, July 15, 2024

Vision For Growth

Warren Steele heads up Vermeer UK & Ireland

In 2023, to better commit to the customers and staff in the greater United Kingdom & Ireland region, Vermeer Corporation assumed ownership of Vermeer UK. With this ownership transition, Brian Sporrer was placed as General Manager of Vermeer UK. Under Brian’s leadership, the Vermeer UK team saw growth in the markets they served, a local resurgence in the Vermeer brand and a stabilization within the Vermeer UK team focused on long-term success.

Part of this stabilisation plan was to hire local leadership with a vision for growth. In December 2023, Warren Steele joined the Vermeer UK team, and in April 2024 was appointed as a Director to the UK Board. Warren has extensive experience in the industrial equipment and environmental services industry, and a desire to strengthen both the Vermeer team and brand in the region.

Vermeer UK thank Brian for his work to establish stability and a trajectory of success in the region and look forward to Warren’s strategic leadership driving continued growth.

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