MILWAUKEE® attended the recent No-Dig Live 2021 event in Peterborough, UK. The event is the largest in the UK targeting the trenchless space sector, covering multiple target users, which for Milwaukee focused on Drain Cleaning, Relining, and Inspection industries. A large variety of distributors, users, and manufacturers were at the event to showcase their products. Whether this was a service, such as a relining company, or a manufacturer, like Milwaukee®, this allowed companies to demonstrate the latest innovations within the sector.
For Milwaukee® the company has great confidence in its products, and encourages users to get hands-on with all its tools, and No-Dig was no exception.
Across the stand the company had dedicated demonstration units for each of its products from a pull demonstration showing the weight capability of its Sectional Sewer Machine, to an interactive race wall showing the maximum length of its Drain Cleaner Power Feed.
According to Jake Cleverley EMEA Marketing Manager for Milwaukee, No-Dig Live 2021, was a huge success for the company. Not only did it assist the company locally in getting more positive leads and become more well-known within the sector, it was also extremely helpful from a product stand point. Milwaukee develops its products around the user’s needs.
In order to continue to do so, it has to understand their way of working, thinking, reacting. Shows like No-Dig Live, help to communicate with users, to even better understand what their daily ‘issues’ are and how, with Milwaukee products, the company would be able to serve their needs, not just with the products now available, but also with the products that are still to come. Milwaukee never stops developing innovations for the trades its occupies and gathering so much information from these shows is extremely valuable.
That also goes for the company’s re-sellers. Milwaukee® depends heavily on its partners too ensure a happy end user. As Milwaukee® does not sell anything directly to the end user, always via its distribution network, No-Dig Live was a big help to demonstrate its new products and provide information about them, to make sure the relationships between the company and its distributors and end-users, stay healthy and strong. That is the only way to serve the users, within this sector.
“No-Dig Live 2021 was a fantastic event for the UK market. It enabled us to showcase our specialist drain cleaning and inspection range to a targeted and select group of attendees helping us gain 75 positive leads with trade distribution partners.” said Alex McBean UK Digital Marketing Manager. “Our presence at the show really helped us make an impact and made our mark as a serious player within No-Dig/Trenchless applications. Having the joint largest stand footprint and so many engaging demonstrations and products on stand helped drive interest and conversation with attendees, contributing to the quality of the collected leads.”
Going forwards Milwaukee® have made positive inroads with many high-quality leads as well as industry press, Trenchless Works, which we are now working with to drive our brand presence within the industry even further. With the on-going support of its dedicated JSS team and new relationships, No-Dig Live 2021 has given a real boost to Milwaukee’s local team and put the Milwaukee brand at the forefront of the industry.
Jake Cleverley and Hendrik Loggen Senior Product Manager with Milwaukee further commented: “Clear blocked drain pipes with our professional cordless drain cleaners, the lightest on the market. We are committed to providing drain cleaning professionals with the most portable and versatile drain cleaning solutions. We worked closely with plumbers to fully understand their needs, frustrations and current imitations to allow us to completely rethink a solution, delivering game-changing innovation.”